Part three of the Behind the Bobble series winds down with the final planning and production process of the Matt Cain bobblehead. These final stages included final approval and sponsorship inclusion.
Bobblehead and sponsor must be approved by the Grizzlies before the Chinese New Year begins. Once the holiday begins, the production factory shuts down for three weeks. With the Matt Cain promo scheduled for May 18th, missing these three weeks can be the difference in receiving the bobbleheads in time or having fans wonder why the Grizzlies didn’t deliver on their promotion. As we all know, bobbleheads are not something to mess around with when it comes to Minor League Baseball fans.
Almost to the finish line. If you notice, the green on the back is a lighter shade of green from the front of the base. To keep it consistent, we asked the production company to make the same color throughout the base, front and back.
One of the crucial parts of all giveaways: the sponsor. The final mock-up was sent to us with the sponsor added, PG&E.
Sponsorships of giveaways allows two businesses to work together to grow. With PG&E, the inclusion on the bobblehead is a component of the larger sponsorship deal. By including them, they are gaining the visibility on an item that fans will display at home or in the office for a long time. Meanwhile, the Grizzlies are able to offset some of the costs of the giveaway item while still hoping to increase ticket sales for that particular game.
Want to see the final version of the Matt Cain Farm Grown Bobblehead? Come out to the game on May 18th at Chukchansi Park!
Welcome to part two of the “Behind the Bobble” series, showing the creation and progression of the first bobblehead in the 2013 Farm Grown Bobblehead Series. In the first part, we showed the different photos used to help the bobblehead artists design the mock-up.
The first painted images of the Matt Cain bobblehead have arrived! Going from the clay to paint is definitely a night-and-day flip. The detail on the bobblehead is great to see, from the hat to the jersey logo to the Grizzlies sleeve patch.
The one suggestion and fix made to this version was moving him to the left. This will help center him more and not lean so heavily to the right of the base.
This round of moldings shows the Matt Cain bobblehead moved to the left per the suggestions from last time. As shown in the photo (more visible in the photo from behind the bobblehead), the slight change makes a big difference.
To lead up to the first bobblehead in the 2013 Farm Grown Bobblehead Series, it is time to look behind the scenes into the making of the Matt Cain bobblehead.
The first step in creating a bobblehead is finding images of the player. We have to find a pose for the bobblehead, ideally with an accompanying photo.
Thankfully, Cain had a historic outing: a perfect game on June 13, 2012. There was an iconic image after the final out was recorded, Cain fist-pumping with a celebratory look on his face. As a staff, we felt this was a great shot to replicate our bobblehead after as it helped us deliver the message: Farm Grown to Perfection in Fresno.
We also had to find images of Cain from his time with the Grizzlies. Pitchers, especially top prospects, may be tough to gather photos of because they might be here temporarily, not leaving our team photographer an opportunity to get a good collection of photos (see: Lincecum, Tim).
Cain, though, was with the Grizzlies for all of the 2005 season, leaving us a bank of photos to select from. We also have to make sure we get all angles of the player to help show the bobblehead producers the small details of the hat, jerseys, pants, etc.
Up next, we show you the first images of the Cain bobblehead.