Behind the Bobble: Matt Cain, Part 3
Part three of the Behind the Bobble series winds down with the final planning and production process of the Matt Cain bobblehead. These final stages included final approval and sponsorship inclusion.
Bobblehead and sponsor must be approved by the Grizzlies before the Chinese New Year begins. Once the holiday begins, the production factory shuts down for three weeks. With the Matt Cain promo scheduled for May 18th, missing these three weeks can be the difference in receiving the bobbleheads in time or having fans wonder why the Grizzlies didn’t deliver on their promotion. As we all know, bobbleheads are not something to mess around with when it comes to Minor League Baseball fans.
Almost to the finish line. If you notice, the green on the back is a lighter shade of green from the front of the base. To keep it consistent, we asked the production company to make the same color throughout the base, front and back.
One of the crucial parts of all giveaways: the sponsor. The final mock-up was sent to us with the sponsor added, PG&E.
Sponsorships of giveaways allows two businesses to work together to grow. With PG&E, the inclusion on the bobblehead is a component of the larger sponsorship deal. By including them, they are gaining the visibility on an item that fans will display at home or in the office for a long time. Meanwhile, the Grizzlies are able to offset some of the costs of the giveaway item while still hoping to increase ticket sales for that particular game.
Want to see the final version of the Matt Cain Farm Grown Bobblehead? Come out to the game on May 18th at Chukchansi Park!